P&G’s personal care brand, Native, launched the Sensitive Series. 

Developed in collaboration with allergists, biologists, and dermatologists, the Sensitive Series pairs high-performance ingredients with hypoallergenic fragrances for sensitive skin, while delivering a thoughtfully crafted sensorial scent experience.

This collection comes in minimalist bottles that have a clean and simple design.

Christopher Talbott, Chief Executive Officer at Native, said, 

“At Native, we believe that just one expert isn’t enough when you have sensitive skin. With the Sensitive Series, we brought together a team of specialists to ensure our formulas were not only effective but worry-free. We wanted to give our consumers the confidence to set their skin and senses free, proving that ‘sensitive’ doesn’t have to mean ‘scentless.’”

The Sensitive Series includes a body wash, body lotion, body cream, as well as a shampoo and conditioner.

The Sensitive Series Unscented Body Lotion and Body Cream have been awarded the National Eczema Association Seal of Acceptance, recognizing these formulas as suitable for those with eczema and sensitive skin.

Each product includes naturally-derived ceramides in a formula to help restore the moisture barrier. 

Hypoallergenic scents include Bare Vanilla, Bare Coconut, Bare Jasmine, Bare Melon, and Unscented.