Bliss is launching Bliss Pro, a new and permanent collection of powerful, treatment-based formulas.

This launch is part of a broader relaunch of the Bliss brand, one that commits to its original promise: that everyone should have access and information to create their best skin, throughout their lives.

Emily Woods, GM of Bliss, commented,

“Our Bliss consumers’ perception of spa and treatment has expanded and shifted over the past few years to med spa culture and looking globally for what can really make a difference in their skin. We are applying our same development approach to this new environment by translating the latest and greatest in spa treatments, primarily out of Korea, and bringing it into an accessible, at-home format with pro-level potency.”

The first product to launch will be Supercharged Eye Masks, reusable silicone eye masks that lock in serums and creams with tiny, gentle suction cups. 

Ruth Lee, Head of Portfolio Strategy and Product Development at Bliss, said,

“My approach to product development blends global exploration with a close pulse on what consumers are actually looking for. I travel to international and domestic trade shows to discover new ingredients and innovations firsthand, and I pair that with ongoing social listening to stay ahead of emerging trends. I review customer feedback and conversations to understand what’s truly resonating. Bringing all of that together helps shape a thoughtful, relevant innovation pipeline that feels fresh, effective, and aligned with what our modern Bliss consumer wants.”

More innovations across serums, moisturizers, and masks are set to launch throughout the summer season. 

The NAD+ Peptide Serum uses the powerful coenzyme NAD+ to visibly revitalize skin while restoring bounce and clarity. Salmon DNA Serum and Salmon DNA Moisturizer help support the skin’s natural renewal process with salmon PDRN for a smoother surface. 

The Microneedling Serum with marine sponge spicules gently pricks the surface so four weights of hyaluronic acid deliver deep hydration. 

The Microneedling Gel Mask is soaked in a marine sponge spicule serum and Camellia exosomes to gently prick the surface so vegan peptides can help boost elasticity and support a visible glow.

Bliss Pro will focus on those niche, emerging ingredients and treatments like salmon DNA, exosomes, NAD+, and microneedling, expanding on consumer education and providing new ways to solve the full spectrum of skin concerns.

Mainstay products that currently exist under Bliss and align with the mission of Bliss Pro will move beneath this umbrella, so consumers should keep an eye open for exciting changes.