To mark Melanoma Awareness Month, “The Burning Truth: Debunking Myths About the Sun” from La Roche-Posay premieres. This is a new public health web series to discuss the importance of sun safety to teens and young adults.  

This educational series is hosted by Dr. Whitney Bowe, a celebrity dermatologist and the creator of the TikTok Skin Cycling phenomenon.

She is joined by her 14-year-old daughter, Maclane, a curious teen who challenges her mom to explain sun & skin facts amusingly and scientifically.  

Joined by top internet personalities including chef Eitan Bernath, “Dancing with the Stars” alum Witney Carson, STEM Educator Steve Spangler, and science influencers Kate the Chemist and Ramón Pagán, better known as Glow by Ramón on TikTok. 

This four-part series takes viewers on a journey to debunk the surge of false sun safety claims online that put the younger generation at risk.

Each week will highlight a viral sun safety myth as the team identifies what’s fact, what’s fiction, and why sun safety matters.  

All myths are addressed head-on with humor and facts from leading experts, not fear, to engage the core 13-24 aged audience.

The series has been produced in partnership with La Roche-Posay to advance sun safety education, as “The Burning Truth” aligns closely with the brand’s long-running global public health campaigns.  

Justin Hartman, La Roche-Posay VP of Marketing, commented

“At La Roche-Posay, we believe that innovation in skin protection only matters if it is paired with powerful education… We are thrilled to partner with Dr. Whitney Bowe and Fran Brescia-Coniglio to amplify this message and provide the tools for consumers protect their skin. Together, we are determined to transform how people of all ages view sun safety, making consistent protection a universal standard for healthy skin.”

The four-part web series was created by Dr. Bowe alongside television producer Fran Brescia-Coniglio.

The Burning Truth docu-series is also endorsed by IMPACT Melanoma, the nation’s leading non-profit dedicated to significantly reducing the incidence of melanoma in the United States and saving lives.

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