Performance-led clinical SPF skincare brand SunSolveMD has appointed Serina Sandhu as its new Global Commercial Director.

Sandhu brings over 20 years of experience across the luxury beauty, wellness, retail, and international distribution sectors to the business. She joins SunSolveMD as the brand continues its global expansion following its launch in 2024.

Portia Dieguez, Co-Founder & Chief Strategy Officer, said:

“Serina brings an exceptional depth of commercial expertise across luxury beauty, international expansion and strategic brand development, alongside a proven track record of scaling globally recognized brands across retail, wholesale and international markets.”

Sandhu is a global commercial leader with extensive experience across luxury beauty, wellness, retail, and international distribution, having most recently served as Chief Commercial Officer at Aromatherapy Associates.

Sandhu has previously held senior roles at Voya Organic Beauty, Natura Bissé, Charlotte Tilbury Beauty, and Shu Uemura (L’Oréal Luxe), where she supported commercial expansion into leading UK retailers, including Harrods and Selfridges.

Sandhu commented,

“What excites me most about joining SunsolveMD is the strength of the brand’s vision and the significant opportunity for international expansion. The business has an exceptional platform for growth, and I am looking forward to helping accelerate its global commercial footprint, further develop strategic market opportunities, and position the brand for long-term international success.”

Dieguez added,

“As SunsolveMD continues to expand across clinical, wellness, retail, and global distribution channels, Serina’s leadership will play a critical role in accelerating the brand’s next phase of growth and strengthening our international commercial presence. Her experience, strategic mindset, and passion for building commercially powerful brands make her an extraordinary addition to the leadership team, and we are incredibly excited for what lies ahead.”

At SolveMD, Sandhu will lead global commercial growth across all brand channels, including retail, DTC, clinical, and international expansion, whilst supporting the brand’s continued focus on bringing innovative and industry-leading formulations to market.

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