The newest campaign by TRESemmé, “Get Your Hair on the A-List,” features the brand’s fan-favorite A-List Collection.

The campaign is turning bathrooms into a runway in a dazzling collaboration with “The Devil Wears Prada 2″—think red-carpet-worthy styles, luxe packaging, and pro-grade performance. 

Through a series of creative activations, the campaign will celebrate the ones who crave the look and feel of luxury.

Yoni Klein, Head of Marketing, TRESemmé North America at Unilever, commented, 

“TRESemmé has always been behind the biggest looks and occasions trendsetters are talking about most. Our legacy has been built on making the red carpet and runway accessible to people every day. It’s why we recently celebrated our 20^thyear as the leading haircare brand sponsoring shows at New York Fashion Week, and why we’re making high-impact hair the main event at the Oscars. Our ‘Get Your Hair on the A-List’ campaign is an extension of our commitment to move beyond just sponsoring A-list moments to actively put them within everyone’s reach. We’re dismantling the old rules of beauty and making it clear: A-List status is now available to all.”

The new creative for “Get Your Hair on the A-List” also marks the announcement of TRESemmé as the signature hair brand of “The Devil Wears Prada 2.”

As the brand’s new Chief A-List Officer, co-host of “Giggly Squad” and New York Times bestselling author, Paige DeSorbo will star in a new ad that puts hair in the spotlight on and off the runway. 

As TRESemmé continues engaging beauty and fashion’s top tastemakers, “Get Your Hair on the A-List” highlights Paige’s second year as the brand’s ambassador. 

Known for her authentic personality and her unmistakably glossy, “richgirl” hair, she’s the perfect fit for the campaign, relating to the girls with champagne taste on a prosecco budget.

DeSorbo’ll be bringing her signature glam and sharp humor alongside Christian Siriano in the spot set to air across social, digital, and TV. 

Last month, the dynamic duo made waves with their first-ever A-List takeover at New York Fashion Week, where Paige stunned in iconic TRESemmé black, wearing a custom look by Christian Siriano. 

TRESemme is also offering a bundle of “The Devil Wears Prada 2”-inspired products, including “Groundbreaking” Dry Texture Spray, “Runway Ready” Lacquer Shine Spray, and “That’s All” Workable Hairspray.

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